Safer Spaces Project
Safer Spaces Project aims to shift the idea of what an arts institution should be and explore the scope of safety in the arts community. As always, we love working with brands with progressive initiatives. We aimed to develop a visual identity, website and digital add-ons that co-exist harmoniously with their partners, the Fringe and Industry family. We balanced attributes such as soft and clean, orderly and playful—ultimately creating a brand that feels accessible and makes talking about the hard stuff feel a bit less hard.