We worked closely with Founder Talia to craft a new brand name evoking the luxury of her jewelry, paired with an elevated visual identity, packaging, and print collateral. The editorial logo font was custom-refined with the “a” and “e” intersecting into a chain-like link, a meaningful nod to the jewelry itself.
With a mission to make their packaging fully eco-friendly, we refreshed the UA brand with the goal to shake up what we typically see in the beauty industry. The result? 25+ collateral items that came together in all their quirky, sustainable glory.
“Liminal States helped bring my wildest design dreams to life! It’s not only because the final work always ends up looking jaw-dropping. What I respect more than anything else is their inside-out approach of what the brand really means to the founder and the people it seeks to impact. Thank you for creating this for me and the people I seek to impact!”
We set out to shake up cannabis packaging norms with soft illustration and a minimal tonal palette, serving work that made the finals for Best Packaging Design in Canada by ADCANN. The collaboration grew to include a Shopify website, Dragon’s Den table design, and Health Canada-compliant labels now on OCS shelves.
“Previously, our brand never felt like ‘us’—but Liminal States truly understood our vision and designed everything to completely match our vibe. They are responsive, creative, and extremely knowledgeable. Our brand has really taken off since we started working together. I can’t imagine not having them working by our side!”