With a sustainable vision to make all their packaging more eco-friendly, our goal in 2022 was to refresh the UA brand and packaging to reflect this sentiment. With this new innovative packaging, we designed 25+ collateral items that came together in all their quirky and sustainable glory.
“Liminal States helped bring my wildest design dreams to life! It’s not only because the final work always ends up looking jaw-dropping. What I respect more than anything else is their inside-out approach of what the brand really means to the founder and the people it seeks to impact. Thank you for creating this for me and the people I seek to impact!”
Bellwether X are content and video marketing experts who put your stories into motion. “Bellwether” is defined as; leading sheep of a flock or a predictor of something, and they approached us with a strong conceptual idea about their new visual brand identity. Creatively, they wanted to develop a custom wolf mark that would reflect them as the leaders of a pack. The goal was a 1920s, Speakeasy vibe, which was carried out with a muted palette of classic, rich blues paired with a vintage cream; modern art-deco fonts; and a mysterious geometric wolf brandmark that was stamped on everything from playing cards, beanies, to motel keychains, mugs and more.
Alison James is a Hamilton-based therapist who practices from an intersectional lens. She approached us looking for a fresh start with her business after her move to #hamont. She felt a craving to elevate her brand presence in a way that felt uniquely her. Our goal was to create a brand that felt warm and welcoming, like walking into a close confidante’s living room and feeling comfortable enough in that space to share oneself fully and openly. We developed a comprehensive and beautiful visual brand that spoke to her and her audience and carried out her logo, marks, colours and fonts into a functional website, brand photography, stunning print items, and into her social presence.
"Before my brand was feeling tired and typical and I didn’t feel it was an accurate reflection of where I was, or where I wanted to go. Rebranding with Liminal States was an absolute dream. The process was clear, streamlined, nuanced, and deep, resulting in visuals that were far beyond what I could have hoped for. They put a lot of effort into understanding me, and that really came across in the brand identity. This experience was an invaluable investment."
Rare Olive offers the fashion industry a slow alternative in a world of mass production with wooden accessories that are eco-conscious, unique and mindfully crafted. Nicole approached us with the goal for a brand new look and feel to go along with her new brand name. To capture the feeling of rarity, we developed a fully custom font for her logos and marks. This concept was all about balance—thick and thin; masc and femme; natural and elevated. We focused on a natural effortlessness through the delicate balance of minimalistic geometry & warm inviting touches. This is complemented by the abstracted “wood” graphic line elements seen throughout.
"Every time I use the logo on anything it makes me so happy—like, a literal smile comes on my face when I'm sticking stickers on boxes or stamping packaging. Just knowing we did so much work behind the scenes to get that 'brand story' nailed down gave me that confidence I needed. I didn't have that with my original brand, and what a difference it makes. I just feel so darn proud of what we created!"
Tijen and Ashley approached us in 2018 with the goal to refresh their label designs for their two products, “Skin” and “Pain.” With the vision to shake up what was typically seen in the cannabis industry, we aimed to infuse soft illustrated elements and a minimal tonal colour palette into their visual brand elements and packaging. This design also made it into the finals for “Best Packaging Design in 2020” in all of Canada by ADCANN. We’ve also collaborated on other exciting projects like a table design for Dragon’s Den, a stunning Shopify website, and printed promo goodies. In 2020-21, we developed labels for their newest topical product “Shine” assuring it met the rigorous standards of the Health Canada guidelines. Peep our labels on the shelves of the Ontario Cannabis Store and soon to be Shoppers Drug Mart.
“Previously, our brand never felt like ‘us’—but Liminal States truly understood our vision and designed everything to completely match our vibe. They are responsive, creative, and extremely knowledgeable. Our brand has really taken off since we started working together. I can’t imagine not having them working by our side!”