Safer Spaces Project is reimagining what an arts institution can and should be. We developed a visual identity, website, and digital add-ons that live harmoniously alongside their Fringe and Industry partners. Balancing soft and clean with orderly and playful, making the hard conversations feel more approachable.
With a mission to make their packaging fully eco-friendly, we refreshed the UA brand with the goal to shake up what we typically see in the beauty industry. The result? 25+ collateral items that came together in all their quirky, sustainable glory.
“Liminal States helped bring my wildest design dreams to life! It’s not only because the final work always ends up looking jaw-dropping. What I respect more than anything else is their inside-out approach of what the brand really means to the founder and the people it seeks to impact. Thank you for creating this for me and the people I seek to impact!”
Video and content marketing experts Bellwether X came to us with a strong vision: a custom wolf mark with a 1920s Speakeasy feel. Rich blues, vintage cream, art-deco type, and a geometric wolf stamped on everything from playing cards to motel keychains.
Therapist Alison James wanted a brand as warm and intentional as her practice. We created a visual identity that feels like walking into a trusted friend’s living room and carried this through her website, brand photography, print, and social presence.
"Before my brand was feeling tired and typical and I didn’t feel it was an accurate reflection of where I was, or where I wanted to go. Rebranding with Liminal States was an absolute dream. The process was clear, streamlined, nuanced, and deep, resulting in visuals that were far beyond what I could have hoped for. They put a lot of effort into understanding me, and that really came across in the brand identity. This experience was an invaluable investment."
Rare Olive brings slow, eco-conscious fashion to a world of mass production. We developed a fully custom font and a brand built on balance. Contrasting thick and thin, minimal geometry and natural warmth to capture the quiet rarity of the product.
"Every time I use the logo on anything it makes me so happy—like, a literal smile comes on my face when I'm sticking stickers on boxes or stamping packaging. Just knowing we did so much work behind the scenes to get that 'brand story' nailed down gave me that confidence I needed. I didn't have that with my original brand, and what a difference it makes. I just feel so darn proud of what we created!"
We set out to shake up cannabis packaging norms with soft illustration and a minimal tonal palette, serving work that made the finals for Best Packaging Design in Canada by ADCANN. The collaboration grew to include a Shopify website, Dragon’s Den table design, and Health Canada-compliant labels now on OCS shelves.
“Previously, our brand never felt like ‘us’—but Liminal States truly understood our vision and designed everything to completely match our vibe. They are responsive, creative, and extremely knowledgeable. Our brand has really taken off since we started working together. I can’t imagine not having them working by our side!”