With a mission to make their packaging fully eco-friendly, we refreshed the UA brand with the goal to shake up what we typically see in the beauty industry. The result? 25+ collateral items that came together in all their quirky, sustainable glory.
“Liminal States helped bring my wildest design dreams to life! It’s not only because the final work always ends up looking jaw-dropping. What I respect more than anything else is their inside-out approach of what the brand really means to the founder and the people it seeks to impact. Thank you for creating this for me and the people I seek to impact!”