Rare Olive

Rare Olive offers the fashion industry a slow alternative in a world of mass production with wooden accessories that are eco-conscious, unique and mindfully crafted. Nicole approached us with the goal for a brand new look and feel to go along with her new brand name. To capture the feeling of rarity, we developed a fully custom font for her logos and marks. This concept was all about balance—thick and thin; masc and femme; natural and elevated. We focused on a natural effortlessness through the delicate balance of minimalistic geometry & warm inviting touches. This is complemented by the abstracted “wood” graphic line elements seen throughout.

Services Provided
Brand Identity, Illustration, Print Design
Rare Olive, Nicole Gagnon

"Every time I use the logo on anything it makes me so happy—like, a literal smile comes on my face when I'm sticking stickers on boxes or stamping packaging. Just knowing we did so much work behind the scenes to get that 'brand story' nailed down gave me that confidence I needed. I didn't have that with my original brand, and what a difference it makes. I just feel so darn proud of what we created!"

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