Rare Olive brings slow, eco-conscious fashion to a world of mass production. We developed a fully custom font and a brand built on balance. Contrasting thick and thin, minimal geometry and natural warmth to capture the quiet rarity of the product.
"Every time I use the logo on anything it makes me so happy—like, a literal smile comes on my face when I'm sticking stickers on boxes or stamping packaging. Just knowing we did so much work behind the scenes to get that 'brand story' nailed down gave me that confidence I needed. I didn't have that with my original brand, and what a difference it makes. I just feel so darn proud of what we created!"