Rare Olive offers the fashion industry a slow alternative in a world of mass production with wooden accessories that are eco-conscious, unique and mindfully crafted. Nicole approached us with the goal for a brand new look and feel to go along with her new brand name. To capture the feeling of rarity, we developed a fully custom font for her logos and marks. This concept was all about balance—thick and thin; masc and femme; natural and elevated. We focused on a natural effortlessness through the delicate balance of minimalistic geometry & warm inviting touches. This is complemented by the abstracted “wood” graphic line elements seen throughout.