Bellwether X

Bellwether X are content and video marketing experts who put your stories into motion. “Bellwether” is defined as; leading sheep of a flock or a predictor of something, and they approached us with a strong conceptual idea about their new visual brand identity. Creatively, they wanted to develop a custom wolf mark that would reflect them as the leaders of a pack. The goal was a 1920s, Speakeasy vibe, which was carried out with a muted palette of classic, rich blues paired with a vintage cream; modern art-deco fonts; and a mysterious geometric wolf brandmark that was stamped on everything from playing cards, beanies, to motel keychains, mugs and more.