Brands stand the test of time when they’re fuelled by the people who lead them. Our goal is to empower you to show up in your brand as your honest self—quirks and all. Our mindful approach will identify golden nuggets that link what matters most to you and your people, enabling us to build a future-proof identity that speaks true to your brand.
Fluid communication
We'll set clear expectations for timelines, refinements, and deadlines to keep our project running smoothly.
A strategic approach
Our methods are thorough and holistic, which means you don't have to stress about all style and no substance.
Well researched
We’ll evaluate your competitors’ strengths and weaknesses to assure we leverage what deviates you from the norm.
Creative alignment
Before we even think about jumping into design, we'll both be on the same page so you won't encounter any unexpected surprises.
Artful point-of-view.
We’ll utilize our background in Fine Arts & Art History and our industry knowledge to create a fresh and timeless design.
100% custom made
We’ll infuse truly bespoke and hand-crafted design into all elements, creating your uniquely magnetic brand.
“Lynchpin” Brand Identity
Tap into your brand’s future self with this essential element—its visual identity. An effective brand identity uses tailored strategy and curated visuals to best represent your brand values. This package is recommended for established brands in need of a custom persona that authentically reflects your unique perspective and connects with your desired audience. Let’s meet the ideal future vision for you.
Because we believe in the people behind the brand, we’ll start with our coveted Brand Journal through our comprehensive Brand Strategy process—allowing us to clearly identify what drives you and how we can connect that with your people. Our strategic approach defines your who, what, and why before we even dive into 100% custom-for-you design.
- Brand Journal (Workbook)
- 1:1 Strategy Sesh
- Brand Strategy PDF
- Custom Main Logo
- 4+ Additional Visual Marks
- Font System & Colour Palette
- Custom Patterns or Textures
- Social Profile Pic & Favicon
- Final Files in Versatile Formats
- Brand Style Guide PDF
- One Hour of Post-Project Support
- Our Expert Time & Care ;)
Packaging Design
Beyond your logos and brand visuals, packaging is an irreplaceable brand asset for product-led brands. It’s what drives us to grab a product off the shelf or click “buy now” or excites your senses as you unbox it. As a product-led brand, packaging means everything.
Packaging serves as the staircase from a potential interest to a completed sale. It helps your community visually understand the big picture vision you have for your brand. Do your people share your packaging on their socials? Can they not help but grab it off the shelves to check it out? Whether you have an established brand identity (or want to hire us for that too), we believe a packaging experience that truly speaks to your people is a crucial investment in supporting a long-term, transformational brand experience.
- Primary Packaging
- Shipping Box Design
- Custom Mailers
- Hang Tags
- Sticker Rolls or Sheets
- Ink or Wax Stamps
- Branded Tape
- Tissue Paper
- Thank You Cards
- Food-Safe Paper
- Eco-Friendly Options
- Soy-Based Inks
- Printer Coordination
Strategic Brand Consulting
We get it. There are so many difficult parts to being a creative biz owner. Usually, our minds are filled with too many good ideas, but we struggle to see things as clearly as we’d like.
Ever read the quote, “You can’t read the label from inside the jar”? We see it all the time—you’re so closely intertwined with your business from the inside that it’s a struggle to see things objectively.
That’s why we love these 1:1 sessions and think you will too. You’ll get 90 minutes of undivided 1:1 time with our Creative Director & Founder, Jess Avolio, giving you the space to get outside of your own head and bounce ideas off a fellow creative mind who is excited to share all the helpful goodies they possibly can. Our goal will be for you to leave with a newfound sense of clarity and inspiration.
- Clarifying Your Vision
- Sorting Through Ideas
- Finding What’s Working
- Finding What’s Not
- Identifying How You Stand Out
- Completing a Site or Social Audit
- Brainstorming New Ideas
- Serving Actionable Advice
- Offering General Guidance
- Sharing Emotional Support
Custom Illustration
Custom illustrations are a versatile and effective way to emphasize your brand identity and stand out from your competition. This thoughtful, hand-drawn touch adds an extra dimension of personalization to your branding and emphasizes the value of people-led brands. They can add dimension and imperfection in a way that feels very relatable to your people and strengthens your connection to them.
Use these illustrations to display services, share instructions, add dimension to packaging, give a natural touch to your socials, and so much more. Whatever is on your mind, we’re ready to brainstorm.
- Infused Into Your Logo
- Support Brand Visuals
- Create Instructional Icons
- Humanize Your Socials
- Emphasize Ingredients
- Create a Custom Pattern
- Create Something Unique
- Add a Natural Feel
“Once your identity is fully integrated into what you do, you’ll discover a newfound sense of purpose—and your people will feel it too.”
— Liminal States
Frequently Asked Questions
We genuinely care about providing quality work driven by strategy and expertise. Because of our high-quality standards, we invest a lot of time, energy, and 1:1 treatment during each and every project. For a total rebrand (a visual identity, website, photography, collateral, packaging, etc.), expect to spend around 10% of your yearly earnings. Our recommendation is to invest in yourself in the way you would want your audience to invest in you. Your audience will sense it through osmosis ;) Think of it this way: design is never a one-and-done expense. It’s an investment in the long-term success of your business.
Yes! We believe you have the right to good design, and we’re 100% open to discussing alternative payment options that work for you. (We’re cool and don’t mind chatting $$$. We promise). Our proposals will often break down your custom quote into 2-5 payments, so there’s less stress on your end for this mega-important investment.
We typically book new projects 1-2 months in advance. The timeline for our Full Brand Identity is six weeks from start to finish. Additional Packaging and Collateral design can take anywhere from 2-8 additional weeks or more, plus additional time on your end to implement your new brand elements and assets in all avenues (social, website, ad campaigns, signage, etc.). We recommend booking your project 4-6 months in advance of launch. In a true anti-hustle mindset, we genuinely believe that good things come in time, and we hope you do too.
Good design is not only aesthetics; it also serves a function and solves a pain point or problem. Good design can better attract your ideal clients, make you more profitable, save you time, boost community support, increase sales and conversions, build trust with your people, and so much more. Brands who focus on the business value of design will, in turn, make themselves more valuable because they aren’t just buying design; they are buying a particular outcome. And while your brand will always have several moving parts, it’s important that they look and feel cohesive—in fact, studies say that consistent branding across all channels increases revenue by 23%.
We believe that impactful brands should be available for all, which is why we take on a small handful of logo or compact brand projects per year that stay at a more accessible price point. Though, to reap the full benefits of what a new brand identity can provide, our standard approach is more comprehensive. For example, our Full Brand Identity includes a strategy, a main logo, 4+ additional marks, colour palette, brand fonts, custom patterns or textures, and more. On top of this, additional graphic or design elements, such as Packaging and Collateral, help create a holistic vision for your brand. Taking this comprehensive approach assures your people are experiencing your brand cohesively while building trust, recognition, and that coveted cult-like following.
We love working with creative people-led brands who have a do-good approach and a net positive impact on the world. Examples include those who aim to support others, those who have an eco-conscious approach, and/or those who stand for positive social change. We work with many brands in industries such as health and wellness, beauty, lifestyle, accessories, therapy and bodywork, copywriters, developers, and more. We appreciate those who value time over money and fully believe in investing in themselves, trusting the process, and understanding the power and value of good design. While our anti-hustle approach means taking on fewer clients per year, it also means we can dedicate our time, energy, and creativity to giving you and your brand the personalised attention it deserves, which in turn means consistently producing high-caliber work for you can’t help but gush over.
“Every time I use the logo on anything it makes me so happy—like, a literal smile comes on my face when I’m sticking stickers on boxes or stamping packaging. Just knowing we did so much work behind the scenes to get that ‘brand story’ nailed down gave me that confidence I needed. I didn’t have that with my original brand, and what a difference it makes. I just feel so darn proud of what we created!”
“Liminal States helped bring my wildest design dreams to life! It’s not only because the final work always ends up looking jaw-dropping. What I respect more than anything else is their inside-out approach of what the brand really means to the founder and the people it seeks to impact. Thank you for creating this for me and the people I seek to impact!”
“Previously, our brand never felt like ‘us’—but Liminal States truly understood our vision and designed everything to completely match our vibe. They are responsive, creative, and extremely knowledgeable. Our brand has really taken off since we started working together. I can’t imagine not having them working by our side!”
“Thank you for your guidance in helping me launch! I wouldn’t have been able to do it without you. The inspiration is constantly flowing. I love handing out my business cards just because of how stunning they are. Everything you designed is simply perfect and works so well to convey the messages and values. Seriously, you do the most incredible work!”
“Working with Liminal States was like working with a dear friend. I felt they deeply understood my vision from every angle and I immediately knew I could trust them to bring our ideas to life thanks to thoughtful questions & exercises that helped me gain clarity around what I wanted. They were supportive throughout the entire process. I’m so glad that I decided to take the leap and follow my intuition.”
“Before my brand was feeling tired and typical and I didn’t feel it was an accurate reflection of where I was, or where I wanted to go. Rebranding with Liminal States was an absolute dream. The process was clear, streamlined, nuanced, and deep, resulting in visuals that were far beyond what I could have hoped for. They put a lot of effort into understanding me, and that really came across in the brand identity. This experience was an invaluable investment.”
“Our design sessions were such a great investment! I loved that I could choose the focus and we were able to go through it step by step together – building out ideas and playing around. They really boosted my confidence and made me feel like I had so many options while still sticking true to my brand and aesthetic! Having the ability to go back and watch the recordings are an added bonus.”
“I did one session of the 1:1 Design Training with Jess to refresh some of my skills and it was great! It was nice to be reminded of little Illustrator tips & tricks that I lost over the years. I also really love that we screen recorded our session so I could refer back to it.”