At Liminal States, our a practice rooted in care, collaboration, and intentionality. Our approach honours your vision and facilitates ways for our creative minds to bounce off one another in order to create something special.
Our Approach:
Collaborative
Your values, story, and goals guide us. We’ll blend your story with our creative expertise to create something distinct.
Value-Aligned
We’re committed to anti-oppressive principles in all projects, and explicitly work with do-good businesses.
Transparent
Open communication and clear expectations create a process that keeps you informed and involved at every step.
Purposeful
Our work balances aesthetics and purpose. We ensure every element is intentional, functional, and cohesive.
Why “Liminal States”?
Liminality reminds us that meaning emerges in transition—between ideas, between people, between what’s known and what’s possible. The fertile space between idea and realization. This is where creativity thrives, and where our most honest, resonant, and unexpected work truly comes to life.
Meet J. Avolio:
J’s work blends artistic sensitivity with strategic design, drawing from their background in Fine Arts and Art History to create in a way that feels timeless rather than trendy.
Their practice is grounded in accessibility, anti-perfectionism, and care, guided by the belief that good design should serve people and communicate with clarity.
Over 15 years, they’ve worked across print media, journalism, marketing, and agency environments before developing Liminal States to align creativity with ethics and intention.
Outside the studio, J savors slow mornings, hosts QUARTZ (a queer art hang at the AGH), and can often be found tabling at zine fairs, sharing meals with friends, or decompressing by a body of water.
Other Stuff I’m Into:
• Staring at the moon
• A café with *just* the right vibe
• Making “bad” art and crafts
• Non-fiction audiobooks/podcasts
• Trashy reality dating TV
• A good thrift score
Band of Freelancers
We’ve deviated away from the traditional agency model in favour of a decentralized studio. Working with a trusted network of freelancers lets us build the right team for each project and capitalize on the strengths and agency of each partner.
Rin Castellano
Layout Designer
A layout expert who helps us create visually stunning and expertly organized print and digital collateral.
Jess Oddi
Accessibility Coach
A self-identified Disabled Designer who specializes in accessible design, disability rep, and inclusion.
Emily WoonChing
Brand Designer
Helps us build strategy-based brand identity visuals that show your audience what you’re all about.
Carmelinne Sanga
Packaging Designer
Has an emphasis in branding, print & packaging design, assisting us in bringing your packaging vision to life.
Kristin Pridgen,
Content Writer
Reveals your magic through content, copywriting, and editing services that showcase your story.
On the same wavelength?
Let’s talk about what you’re building, dreaming, or imagining next.
